Blogging is More Important Today than Ever Before
I've never been good with blogging.
Every time I committed myself to write on a regular basis, something happened and I ended up not being able to stick with it. But this morning I was going through Today's Timehop while I saw there's nothing older than a year ago for today. So it got me thinking, what if twenty years from now I want to grab a cup of tea and remember what I was doing today?
Anyway... That's how I started thinking about the importance of blogging and keeping an electronic journal in today's world. Here we go.
Blogging—which first started to take off in the latter half of the 1990s—was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions.
Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging (in addition to other digital reach methods) to increase their digital presence and inevitably increase their bottom line.
In fact, if your business’s website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach—your potential client base and your bottom line.
In today’s internet-based society, your business has to have a powerful online presence in order to stand out among your competitors. When someone goes to search for a professional or business in your industry, you want your name to come up close to the top of the list. How do you do that? With effective search engine optimization.
In the past companies like Google put an emphasis on keywords—which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post.
What does this have to do with blogging? Everything in the world.
There is not a better way to add relevant content to your website on a regular basis than to utilize a blog. If you do not want to call it a blog, you can call it a “learning center” or any other catchphrase that you want to use to categorize the frequent posts to your website—at the end of the day they are blogs and these blogs are powerful.
Where you rank in search engines matter. One of the most effective ways to increase your search engine rankings is to add unique, high quality content on a regular basis—to blog.
*20 years from now: Takes a sip of tea and smiles*